6 Key Points For Website Creation

Many people have asked me what do I provide for business website creation and also what to look out for.  So here it is I have listed some pointers based on my experience in online marketing in Nokia and my own internet marketing consultation.

Disclaimer:  The points are certainly not exhaustive, just the basics and required at minimum, also it’s my experience, life is doing and learning. 🙂

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An online web presence is not serving it’s FULL potential if it just looks good and is designed quickly and hosted on a free tool.  Beautifully designed is definitely great, but it sometimes comes with a price when it’s competing with being designed for optimisation and ease of maintenance.

Its true potential is to promote you, your product and services by being FOUND in search engines, and it is one of toughest part of a website – in terms of the technical setup.  I will touch on this in later points, but here it goes starting with the basics:

1.  Domain name – this is your webpage url, most preferred you own it, it costs only US$10 per year to maintain it. examples of domain providers where you can purchase are: www.namecheap.com, www.godaddy.com

It is best to create your business over your own domain name, rather than over a free blogger hosting which does not promote your business effectively on SEO (see point 3).

2. Hosting server – is the place where your webpages are sitting, all images and files related to your website.  It is also most preferred you own it, so you can update your files easily in future and also hosts unlimited space and unlimited number of websites you want by paying roughly US$80 per year (defers based on size and different providers).  example of such a provider is:  www.hostgator.com

TRY NOT TO host both the domain and hosting server with same vendor, whenever you decide to separate them apart in future, divorce proceedings is complicated 😉

3.  Web Structure & Search Engine Optimisation(SEO)

SEO is the technic of optimising your website so as to be found in search engines – as best as possible when a word or phrase you have chosen to use in the search field of google or other search engines, your page should be found at least in the top 3 pages. This is a big part and most important to be set up so as to promote you and your website.   There are FREE and PAID ways of doing this.  I will focus only on the FREE part for now.

– Selection of your focused keywords ( at least 5 in a website)

– Design (structures have to be inline with the chosen keywords optimisation)

– Content keywords (to follow basic guidelines of how it appears on page)

– Tricks (how to embed keywords and put links within content)

– Call to Action (strategies of capturing your potential client)

– Linking (for your e-articles and other websites cross linking)

4. Social media promotion

my experience is only on facebook and linkedin.  facebook itself is quite huge effort, so best if you could do deep and do well in one of the social media tool before proceeding to do another.  Use a facebook page (as vs a profile) as much as possible so you can customise most things on the tabs within the facebook, e.g customising the tabs to highlight your “Events” or a tab to download ebook with email registration. A good example of tools I implement from this expert :  https://www.facebook.com/AmyPorterfield  Check out how her page and the tabs looks much different from a normal facebook page.

5. Marketing Database

you could capture your potential client by putting functions on homepage to capture their emails – signups to newsletter or register to get some freebies (like short meditation guidelines).  This is to enable email marketing – to send them online flyers and events over emails, and keep them updated and engaged with you and your work.

6. Web Maintainance

if your website is created with wordpress templates, it is very easy for you to take over and do your own basic content updates in future, but if the website is created with other coding system or software template, you may not be able to easily do your own maintenance if coding is involved.  wordpress.org is the most popular template.  The more beautifully design template the more complicated it is for you to maintain. Life is fair in this way 😉  Basic beauty is quite enough at times…

Always ask for a simple update instruction document – stating login information, and where pages, email and structure can be updated.

Actually one more point, last but not least, web analytics – how well is your webpage performance in terms of visitors, who visits your page, from where, how long do they stay on your site, what keywords brought them to your page, etc.  There are free tools like google analytics which gives very good information, so make sure your website is registered with google analytics.

 

The information to achieve all the above technical setup and optimisation has to be captured through a consultative process where most information comes from you but you are guided to provide them, so you have to know what you want to do with the following:

1. Your business objective – what purpose, and services/producst you are providing, what’s the goal and benefits.

2. Your target audience – unfortunately you cannot start targeting everyone in the webspace… unless you become so popular 😉  for a start, find a group to target.

3. Your content (include pictures, articles links) describing the product/services crafting to include the above.

4. Marketing strategy – existing client list, potential client base, references, partnerships and other associations, what action you want potential client to do while spending time on your webpage, etc.

 

 

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